December 19, 2018
Mobile-Friendlier Web Design is essential towards this generation of users, who fancy smartphones over personal computers. Thus, this article is made to recommend the latest tips for any website developer.
Define your content layout for cross-platform compatibility.
Are you thinking of creating a mobile-friendly design for your business website? Lay out your content in an aesthetic and logical manner, and consider the following:
- Avoid annoying popups, since these can negatively impact user experience.
- Your typefaces need to be legible.
- Navigation should be dynamic and fluid, just like hamburger icons.
- Include easy to press, big large buttons
- Lay out content in a fashionable way.
Focus user attention on call-to-action features.
Call-to-action buttons are one of the most crucial features that you can integrate in your business website or personal blog. Since CTAs focus on influencing a user to accomplish a particular action, they should be easily accessible. An efficient CTA can increase interactions and conversions, and should never be overlooked.
Keep brand continuity in mind.
Brand continuity is a best practice followed all design and marketing areas. At this day and age, every website element needs to be consistent, both in mobile and desktop. From logos and graphics to color schemes and other visuals, everything needs to be consistent on all devices.
Brand continuity is a strong trust signal that should be nourished as early as possible all throughout your marketing initiatives and web design.
Usability is one of the most significant aspects of a good mobile website. Of course, you wouldn’t want to visit a website you can’t use easily.
A responsive website is not always the best answer.
Depending on the state of your current website, you may want to create a responsive template that automatically adapts to the users’ device and browser resolutions. But sometimes, this is not really achievable, and you’ll end up choosing with a mobile website instead.
Creating a separate mobile website also has its benefits. Whatever road you choose to take, you need to research on what approach best fits your business and marketing initiatives.
Understand UX and mobile web design trends.
Simple, minimalist website are gradually taking over the digital landscape. Web designers are trying to make the most out of every element, maximizing and highlighting empty space to capture attention. If you want to provide a better browsing experience for your visitors, explore this trend. Also, since mobile screen devices are very small, there is the need to segregate the details into a multi-step flow.
Understand the needs of your current users.
Understanding your target audience’s needs is more than just utilizing the recent web design trends. You need to completely research the niche you’re in. Have a glimpse at other mobile competitor websites.
In conclusion, mobile-friendlier web design is very expected in this current technology and social era. As a web designer, we need to hasten up our progress and discover more new skills.